Three concepts, one brand. Same cream ground, same wine ink, same Fraunces and Source Sans, and one shared set of your own photographs — Lona is the locked benchmark; Zine and Flare borrow their looks from two studios you admired, translated into Lona’s tokens rather than copied.

• ALonaWill I belong here?The locked direction, now a full site: a tight booking-first homepage (hero, course types, a moving gallery, a booking chapter, the studio) plus dedicated Classes, Trainers, Studio, Pricing, Booking, FAQ and Contact pages.Scroll-scrubbed chapters, magnetic pills
• BZineIs this club alive?The collage look in Lona tokens — monochrome photography in torn frames, huge stamped uppercase with one hollow keyword per chapter, and a rotating sticker that sells the €20 first class.Torn-frame collage, rotating sticker
• CFlareHow will it feel?The cinematic look in Lona tokens — flare-graded faces full-bleed with a slow Ken Burns drift, italic Fraunces over dark wine chapters, and the machine as a close-up that sharpens as you scroll.Flare grade, Ken Burns, focus pull

The Lona direction is now a full site — a shortened, booking-first homepage plus Classes, Studio, Pricing, Booking, FAQ and Contact pages. The welcome offer moved off the homepage onto Pricing, where it sits as one card among packs and memberships. Frankfurt is open and bookable; Berlin is a waitlist, stated plainly rather than smoothed over.